In his bestselling leaflet titled Growth Hacker Marketing (a 100-page book cannot be called differently), which contains plenty of approximations and wrong case studies, Ryan Holiday writes as follows:
«If I were in PR, I’d quit because it sucks. It’s a bunch of relationships with people who don’t matter that much anymore (i.e., legacy media reporters)».
Ryan Holiday should ask
if reporters are «people who don’t matter that much anymore».
I understand that controversy is one of the very few ways that nowadays can help you get your message out there. But controversies must be justified.
It might be because I am not that much into giving the people what they want, but giving the people what they need.
If your business is considered too boring and not that innovative, you will have a hard time getting the press to consider giving you a bit of space in the media. And if you are just taking your first steps into the entrepreneurial arena with very little budget that doesn’t allow you to afford a PR agency with valuable contacts with the press, this goal becomes even more complicated.
I have said multiple times what the media are willing to cover and that you must think like they think once you decide to try to reach them.
When it comes to the business environment, the media want to speak about (or speak to)
I have recently read someone statement on LinkedIn saying that “Content is King but content distribution is King Kong”.
What is the purpose of producing content if no one knows about it?
Without the help of distribution channels that work for your business (as any business must be aware of what distribution channels work and what don’t), your content faces the risk of just being a self-sufficient narcissistic machinery.
Content production is one of the three key pillars in brand building process:
WHAT ARE THE DUTIES OF CONTENT PRODUCTION?
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
How to turn your content into a PR advocate
Why you should write a book from a PR perspective
How to use PR to disqualify your competition
How to get media coverage by giving the media what they want
Brand Positioning. Broadcast PR. Brand domination.