In my previous articles I have described in detail that the only way to turn your business into a brand is with PR.
Actually, I might need to be more specific.
There are three ways to build a brand:
Additionally, there are three ways to attract massive media coverage for your PR strategy:
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
How to turn your content into a PR advocate
Why you should write a book from a PR perspective
How to use PR to disqualify your competition
How to get media coverage by giving the media what they want
Brand Positioning. Broadcast PR. Brand domination.