Luca Lixi is member of the financial advisory elite in Italy. His story recalls the narratives of the American dream, with the main difference being that he lives in a country more famous for its amazing beaches, tasty food, and open air museums than for its social mobility.
Luca Lixi, who has spent most of his life in one of the poorest regions in Europe, is the epitome of the undeniable power of brand building when it comes to building your influence and authoritative positioning in the niche where you operate as a professional or as an entrepreneur.
In order to avoid useless misconceptions and be as specific as possible in describing his story in detail, I sent him an email, and he agreed to share his story and strategies as he never did before.
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
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