 In my previous articles I have described in detail that the only way to turn your business into a brand is with PR.
Actually, I might need to be more specific. There are three ways to build a brand:
Additionally, there are three ways to attract massive media coverage for your PR strategy:
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As stated in a previous article, branding has something to do with the mind of your prospect, not with your idea of the product.
Indeed, as written in the essay "Goal-Directed Consumer Behavior" by Hans Baumgartner and Rik Pieters in the Handbook of Consumer Psychology edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes: 
In a previous article I explained in detail that brand positioning is a science as it deals with the biochemical infrastructure of the brain.
It was essential to accomplish this before deepening the reader's study of positioning with a more conceptual framework that I will provide in this article, starting with cornerstone marketing authority Al Ries. In one of his masterpieces, Positioning, indeed, he defines brand positioning as follows
“Positioning is what you do to the mind of the prospect.
That is, you position the product in the mind of the prospect.” |
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Robert LingardFounder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs, LATEST ARTICLES
How to turn your content into a PR advocate
Why you should write a book from a PR perspective How to use PR to disqualify your competition How to get media coverage by giving the media what they want Brand Positioning. Broadcast PR. Brand domination.
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