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BRAND POSITIONING. bROADCAST pR. BRAND DOMINATION.

11/9/2017

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In my previous articles I have described in detail that the only way to turn your business into a brand is with PR.

Actually, I might need to be more specific.

There are three ways to build a brand:

  1. High quality content production
  2. PR
  3. Offline and online direct marketing

Additionally, there are three ways to attract massive media coverage for your PR strategy:

  1. By being first in a new category
  2. By being controversial
  3. By being the referral expert/authority/celebrity of your industry

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    Robert Lingard

    Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
    he is the author of Brand Bullets
    , The UK's Broadcast PR Blog.

    Author of​
    BRAND TO SELL.
    IGNITE YOUR INFLUENCE AND BUILD YOUR BRAND WITH BROADCAST PR

    and
    SABOTAGE & SUBVERSION. The 10 Principles of Business Guerrilla

    LATEST ARTICLES​
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    Brand Positioning. Broadcast PR. Brand domination.​


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