In this article I am going to underpin the necessity of a very well targeted PR campaign. I have already explained how you can target your campaign by using the special radar of being acutely aware of
Why is this so important? It is extremely important for accomplishing what I have termed THE WATERFALL EFFECT. At the beginning of my cooperation with Nofalo.com, the first travel comparison website in Algeria, I advised the CEO, Raouf Yousfi, to get as much coverage as possible not just by local and regional media but also, and most importantly, national media. In one of the previous chapters, I explained in detail how I advised him to be positioned in order to provide journalists with a specific message to convey to their public with the aim of first creating, then strengthening, the association between the brand and the category. Raouf Yousfi, the CEO of Nofalo.com, has been very smart in getting featured in the best national media in Algeria, as his positioning allowed him to be interesting enough to get coverage.
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Robert LingardFounder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs, LATEST ARTICLES
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