I have spoken multiple times in my articles on how a real marketing tool that you can use to establish your company as a brand instead of a simple business is generating positive PR on a consistent basis.
No, thinking that your product is the best product in the market at this specific moment doesn’t guarantee you will outperform sales or even survive.
The market doesn’t care what you think as a producer but only cares about the volume of overall demand you are able to generate: that is, how many customers believe you are the best at solving a specific problem and how many of those customers ultimately purchase your service.
You have been looking for this definition for so long.
In reality, if you have been doing it, you didn’t read my previous articles…
You want me to clarify and better explain what is brand positioning so that you do not need to study it on your own and having me repeating the same concept over and over again will let you memorise it better than before.
The purpose of this article isn’t to give you a conceptual explanation of what brand positioning is using a more or less easy to understand conceptual framework.
You might need this article before deepening your knowledge in the ancient and sacred art of brand positioning, which is neither an art nor sacred.
I have been asked many times why the first step while opening a company is starting with a consistent PR campaign.
Indeed, what is the main purpose of a PR?
Let’s start by saying what the most immediate are first.
They are two, actually:
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
How to turn your content into a PR advocate
Why you should write a book from a PR perspective
How to use PR to disqualify your competition
How to get media coverage by giving the media what they want
Brand Positioning. Broadcast PR. Brand domination.