The decline of the Catholic Church in terms of loyalty to the brand from those who define themselves as Catholics began in the early 1960s with the Second Vatican Council (Vatican II), when in an attempt to modernize the overall institutional apparatus, a few consolidated theological practices and beliefs coming from the Council of Trent were considered disused.
TO BE NOTED: My analysis isn’t a theological dissertation but a mere analysis made on the basis of a brand positioning approach.
What was said in the introduction can be explained with specific examples.
We are used to thinking about companies as if they were all large, multinational corporations that operate in an economy of scale with hundreds of employees, while in reality the majority of the global economy is based on businesses that employ fewer than twenty people each.
The problem is that while those multinational companies are well established brands that may have reached that status because of a long-term positive reputation supported by organisational automation (which is a set of well defined procedures that any single employ is supposed to attend to meet specific expectations by generating pre-established outcomes through their work)—while those large businesses dominate the landscape, most companies are compelled to face fierce, daily competition just to pay their fixed costs first and their employees (or themselves) second.
The Cluster Bomb Strategy © is a marketing strategy that brings to mind a specific use of heavy weaponry in which a single shot allows the pilot of an aircraft to hit multiple targets at the same time, amplifying the devastating effect over an area.
According to Cambridge Dictionary, a cluster bomb is an “explosive device that throws out smaller bombs when it explodes.”
You may ask:
“How does a cluster bomb fit with a marketing strategy?”
Let me explain it to you in detail.
The entire world of marketing is crowded with self-defined professionals who stay in marketing as they seem not to see any connection with the sales department
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
How to turn your content into a PR advocate
Why you should write a book from a PR perspective
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Brand Positioning. Broadcast PR. Brand domination.