If your business is considered too boring and not that innovative, you will have a hard time getting the press to consider giving you a bit of space in the media. And if you are just taking your first steps into the entrepreneurial arena with very little budget that doesn’t allow you to afford a PR agency with valuable contacts with the press, this goal becomes even more complicated.
I have said multiple times what the media are willing to cover and that you must think like they think once you decide to try to reach them.
When it comes to the business environment, the media want to speak about (or speak to)
I have recently read someone statement on LinkedIn saying that “Content is King but content distribution is King Kong”.
What is the purpose of producing content if no one knows about it?
Without the help of distribution channels that work for your business (as any business must be aware of what distribution channels work and what don’t), your content faces the risk of just being a self-sufficient narcissistic machinery.
Content production is one of the three key pillars in brand building process:
WHAT ARE THE DUTIES OF CONTENT PRODUCTION?
If you are not sure about why or whether you should write a book, in this article I will give you a few sound reasons why you should do it as soon as you can, especially if you are relatively new in what you are doing.
David Aaker, one of the most influential brand authorities in the world, states in his book Aaker on Branding:
«It’s all about content. Just having a sound brand vision, digital capabilities, and a budget is not enough».
Who is an expert if not someone who has a lot to say about his topic of expertise, after all?
One of the major marketing problems facing most professionals right now is that we apparently live (and when I say apparently, I really mean it) in a product-centric business environment.
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Founder and Managing Director at POWER BRAND. PR that Sells for Startups and SMEs,
How to turn your content into a PR advocate
Why you should write a book from a PR perspective
How to use PR to disqualify your competition
How to get media coverage by giving the media what they want
Brand Positioning. Broadcast PR. Brand domination.